World's Best Shopping, All in One Place
European Dog Show 2026 and Swedish Winner Show 2026 offer much more than world-class dogs. Throughout the weekend, visitors can enjoy shopping, inspiration, and exhibitors from across Europe, many of whom have not visited Sweden for quite some time.
Between judging sessions, finals, and catching up with old and new friends, there will be plenty of opportunities to discover products, services, and exciting new developments for both you and your dog.
Bringing together exhibitors from Sweden, the Nordic region and the rest of Europe, the show offers a unique opportunity to discover both familiar favourites and exciting new brands. International visitors will find a wide range of Swedish and Nordic companies that are rarely represented at major events outside the region.
Inspiration, New Products and Special Offers
Whether you're looking for equipment, dog sports accessories, food, grooming products, or something completely different, there will be plenty to discover.
Take the opportunity to:
- discover new products
- take advantage of special offers
- meet manufacturers and suppliers
- find inspiration for your next adventure with your dog
A Visit Filled with Experiences
The European Dog Show and Swedish Winner Show are about so much more than what happens in the ring. With thousands of dogs, international participants, shopping opportunities, and the chance to meet dog enthusiasts from around the world, an unforgettable weekend awaits.
So be sure to set aside some extra time between judging sessions. You won't want to miss the opportunity to browse, explore, and find some great deals.